Opportunity: Engage with students through social media to communicate news, notifications, and events on campus.
Idea: Snapchat users are increased on campus from last year. Students spending a large share of social time in Snapchat for fun/get to socialize. University filters could be more fun for them and create brand engagement among students and campus visitors. Produce daily a Snapchat story.
Result: Students having fun with MWSU Geofilters and there is a noticeable increase in University Snap account.